When should I hire a digital marketing agency?
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ABC launches $1m fund to boost podcast production
The ABC has announced a $1 million boost to its podcast production, aimed at supporting emerging community-based podcasters, while at the same time increasing the diversity
Facebook launches Watch, a platform to share original video shows
It could be called Facebook TV, but instead it’s called Facebook Watch – and it’s going to make watching and sharing videos on social media that
Micro-content: what it is and why you should include it in your marketing mix
It’s a very serious and scientific-sounding word for an emerging kind of marketing that is actually very cool and effective: micro-content. Micro-content refers to short, powerful
Choosing the right font for your design
A lot of time can be spent on writing the right words, but an often overlooked element from non-designers is font choice. Whether you’re designing a
Repetition is key: Why frequency makes your marketing effective
Anyone who has struggled to remember someone’s name at a party knows that repetition is key to information recall. It’s the same with marketing – frequency
4 ways to generate fresh ideas for your content marketing
In the information-rich environment of the present day, content is king. But what do you do when you run out of ideas? Rather than let your
Why your business should embrace virtual and augmented reality
Assemblo recently attended a presentation about how virtual reality (VR) and augmented reality (AR) are creating new opportunities for content marketing and storytelling. The event was
Using emojis as a design element
The digital world has progressed so rapidly over the past few years that you can now have an entire conversation via text or messenger using emojis.
How artificial intelligence (AI) will influence marketing
We recently attended Firebrand Talent’s Put It To The Panel session in Melbourne that explored how AI is disrupting and enhancing marketing. While most of the
What is a Net Promoter Score (NPS) and how does it measure a brand’s success?
Do you measure the Net Promoter Score (NPS) of your brand? If you haven’t heard of NPS before, you may be thinking it just sounds like
How to identify your brand’s target audience
One of the basics of marketing is identifying your target audience. By clearly defining your target customer or niche, you can then move to figuring out