Here’s why you should always use A/B testing (split testing)
You’ve got a great idea for an article, social media post or ad campaign and you have a hunch that it could be successful. But you […]
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What’s driving engagement on LinkedIn?
While LinkedIn was once considered the ‘clunkiest’ of the social networking platforms, it’s recently become much more engaging and user-friendly.
How our design process helps make your marketing campaign more effective
Although the world’s most successful marketing campaigns are all different – particular to the client and unique in their delivery – they all have the same
6 ways to grow your email database
Email marketing is a high-impact, low-cost way to communicate directly to people who are interested and committed to your brand. So, building your email list simply
Why your marketing needs to include a mix of activities
If you’ve had some good results from a particular marketing campaign, it can be tempting to stick to the same activity or medium and make that
The 5 biggest social media trends for 2018
As we look to the year ahead, it’s clear that social media will continue to dominate in 2018. Consumers are spending more time on social media
Capture your customer: How to market at every stage of the buying cycle
In a world where we are increasingly spending time online, brands need to meet their customers’ needs at every point of their buying cycle. Engaging with
Social media advertising is ‘grossly underpriced’, Gary Vaynerchuk tells Melbourne crowd
Facebook advertising, as well as other forms of social media advertising, is “grossly underpriced” and brands are “leaving money at the table” if they’re not spending
Why good content is so powerful in your digital marketing mix
Content has become an integral part of modern-day marketing strategies. But how can it create value and grow business? Read on to find out.
Why your business should build an email database
Whatever your product or service, it’s important to create an ‘opt-in’ from the outset so that you can build an email database. Whether you’ve had your
When should I hire a digital marketing agency?
It can be tricky to know when it is the right time to outsource your digital marketing, but doing so could be the key to growing
ABC launches $1m fund to boost podcast production
The ABC has announced a $1 million boost to its podcast production, aimed at supporting emerging community-based podcasters, while at the same time increasing the diversity