How to start (and build) an online community
Online communities can be a powerful addition to the marketing mix, where you engage with customers on a one-on-one basis in real time.
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A guide to marketing for finance companies
Here’s an insight into how financial firm marketing works, and what you need to do to get started on your marketing strategy.
How to create a digital strategy for your business
The digital space offers so many marketing opportunities, but to effectively leverage them requires a well-planned strategy.
A beginner’s guide to website title tags and meta descriptions
Your title tags and meta descriptions are what people see when they search for a topic – and this is why they shouldn’t be ignored.
Video is best: How Facebook video ads can double your conversions
Videos are entertaining, informative, and require minimal effort to consume. That’s why they’re proving to be effective in social media advertising. After a long day of
Why WordPress is the best content management system (CMS)
If you’re setting up a website, there are a few content management systems to choose from – but here’s why WordPress is the best.
Marketing for doctors: 6 proven marketing strategies to attract patients
These days, doctors have to turn their thinking to marketing strategies to attract patients and compete in an increasingly crowded market. Back in the day, people
Brand assets: how to define your brand elements
Your brand assets should be distinctive, memorable and consistent. Here’s how you can define them for your business. Most of us can probably pretty quickly identify
Why custom print collateral is still an important part of your marketing
It’s important not to overlook the opportunities that lie in bespoke print products and the role they play in achieving marketing outcomes. Back in the day,
Content creation: what is it and how does it fit into the marketing mix?
Although it takes many forms, content creation is carried out with a singular purpose: to work effectively to achieve your marketing goals. Anyone who has ever
What is the difference between UI and UX design?
UI and UX have specific roles, they work closely together to make sure customers who interact with your business online have a seamless experience. If you
What is the difference between graphic design and illustration?
Marketing and advertising involve using evidence and research to create visuals that drive outcomes – and two key elements of that are graphic design and illustration.