Referral marketing: what is it and what are the benefits?
People trust recommendations from those they know, and this is precisely why marketers are embracing referral marketing. Since we were kids, we’ve been told that sharing […]
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What is agile marketing?
Agile marketing focuses on speed, flexibility, collaboration, communication, and data – key qualities for thriving in today’s marketing landscape. Marketers like to think of ourselves as
What is ‘day trading attention’ and how does it relate to marketing?
If you’re a business wanting to capture the attention of potential customers, you need to know about ‘day trading attention’.
What is B2B marketing and why is it important?
If you’re aiming your marketing at other businesses, there are some key differences you need to understand. Here’s what you need to know.
How to inject humour into your marketing (including examples)
Humour is a marketing tactic that can elevate brands and form deep connections to potential customers, leading to business and sales growth.
Why it’s vital for retail associations to have a marketing plan
It’s crucial for retail associations to have a marketing plan to ensure that objectives are set, messaging is consistent, and goals are achieved. In summary: Setting
What is a call to action and why is it crucial in marketing?
If you want your marketing efforts to have impact, you need to master the call to action. Here’s how it’s done.
How to supercharge your SEO success in 2022
There are a few tricks that can really supercharge your SEO and put you ahead of your competitors. Try these tips.
Why email newsletters (EDMs) are crucial in your marketing mix
Email newsletters (EDMs), continue to be streets ahead of other digital marketing assets as an effective, cheap and easy way to target customers.
What is a social media strategy and why is it important?
Truth is, the most effective social media campaigns owe their success to the strategy that sits behind them.
How to start (and build) an online community
Online communities can be a powerful addition to the marketing mix, where you engage with customers on a one-on-one basis in real time.
A guide to marketing for finance companies
Here’s an insight into how financial firm marketing works, and what you need to do to get started on your marketing strategy.