Today saw the announcement of 3 new Apple Products, the iPhone6 and iPhone6 Plus, Apple Pay and the Apple Watch.
In this post, we take a look at the new iPhone devices and see what they might mean for the future of marketing and consumer behaviour.
Opportunities for rich responsive websites, tailored content and mobile display advertising open up even more with these new devices.
iPhone6 and iPhone6 Plus
Apple are moving towards bigger devices with a lot more processing power. The device features some big upgrades including:
- Improved Display: Retina HD Display and a curved screen.
- A Thinner Device: this is the thinnest device Apple has ever created at 6.9mm thickness for the iPhone 6 and 7.1mm for the iPhone 6 Plus
- Larger Screen Size: The iPhone 6 features a bigger 4.7 inch display area, and the iPhone 6 Plus offers a massive 5.5 inch. The iPhone 5s was 4 inches.
- More beefy processor: The new A8 processor is 25% faster than the A7.
- Enhanced Camera: The new camera includes autofocus and optical stabilization.
- Improved Battery Life: 14 hours of talk time, 50 hours of audio playback and 11 hours of video playback means more time spent on mobile.
What we’re seeing is a continued trend towards users treating their mobiles as a substitute and even a replacement for computers, and with these larger and more powerful devices this trend will just become stronger. With the bigger screens we can expect to see an increase in video consumption, which could guide your next marketing activation.
This consumer shift to mobile computing continues to put more importance on device-optimised online experiences. Opportunities for rich responsive websites, tailored content and mobile display advertising open up even more with these new devices.
On top of this there is also the announcement of the new Apple Watch. In conjunction with a new small interface, the ‘taptic’ engine (basically sends notifications that feel like a tap on your wrist) could hold some exciting possibilities for interaction and campaigns in the future, like we’ve already seen with Durex’s Fundawear campaign. Weighing in at a hefty $350USD, the price tag will probably keep this device off most consumers wrists for now, but it will be interesting to see how the product is taken up and if it sticks around.
The new iPhone 6 devices will be launching on September 19th, so we don’t have to wait long to see what impacts it will have in the market. Overall, the next generation new apple products will mean:
- More time spent on devices
- Increased demand for tailored mobile experiences
- More mobile video consumption
- A more personal approach to devices