Successful digital marketing campaigns are the ones that have strong and intelligent marketing strategies driving them.
Digital marketing is the most effective way to reach a large number of highly targeted customers very quickly and for a relatively small spend.
Yet, just as that might seem attractive to you, you can be sure it’s also appealing to your competitors, and that can make standing out from the crowd challenging.
That’s why it’s important to know that the most successful digital marketing campaigns are the ones that have strong and intelligent marketing strategies driving them.
Here are five digital marketing strategies that businesses can leverage to build brand awareness and trust, engage customers, increase sales, and ultimately grow their business – and the role they play in the marketing mix.
1. Powerful SEO
Search engine optimisation, or SEO, is the process of making sure your website ranks highly in search – pretty important considering most website traffic originates from search.
A successful SEO marketing strategy requires a knowledge of how the Google algorithm works, and you might already have a basic understanding of some of the rules of SEO: original content, keywords, descriptive headings, embedded video, among others.
Yet, it might surprise you to learn that successful SEO isn’t about technical knowledge – it’s about people and your understanding of your customers.
What are potential customers searching for online? What answers are they seeking, what words are they using in their search, and what type of content do they favour? The answers to these questions will drive your SEO marketing strategy.
2. SEM that converts
Most businesses are already engaged in search engine marketing (SEM) using paid advertising to boost their SEO efforts – but are you getting the biggest bang for your buck?
You can power up your SEM by testing different keyword targeting strategies. Specifying locations, timing, demographics, and devices can restrict your paid advertising to those most responsive.
Remember, testing and analysing will give you a clear idea of what is working well and what is less so.
3. Connect with content
Content is a broad term that describes everything you create for your website and social media, and can include articles, videos, posts, images, explainers, and customer testimonies.
A content marketing strategy uses these forms of content to drive your overarching marketing strategy.
For example, your business goal might be to sell tickets to an event. Your marketing strategy will incorporate the creation of content designed to funnel leads into purchasing tickets.
It might include articles, videos, infographics, or podcasts, all strategically planned to roll out on multiple platforms at specific times.
4. Get savvy with social media
Social media platforms, such as Twitter, Facebook and Instagram, are increasingly proving invaluable assets to businesses, at every stage of the buying cycle.
Posts describing your product or service and explainer videos, for example, help create brand awareness, identify issues experienced by the viewer, and establish your business as the solution.
Interaction with customers increases engagement, and a steady stream of information increases trust. The offering of promotions and discounts can rapidly convert leads to customers.
The important thing to remember about social media marketing is that every social media platform is used by specific demographics, with differing expectations, in various ways.
The key to successful social media marketing campaigns is to base their content and placement on what you know about the platforms and what you know about the behaviour of your customers.
5. Effective email marketing
In these days of endless social media marketing strategies, good old emails sometimes get relegated to the backburners as some relic of the past.
But did you know, email marketing is still one of the best performing digital marketing assets available?
The key to effective email marketing strategies is in the offering.
These days our inboxes are so clogged with marketing material, you need to make sure your offer stands out as unique to the customer and has a specific purpose.
Automated and personalised emails can entice a customer to complete their purchase, offer an incentive to buy, and add an imperative such as a discount for a limited time.
Need to boost your marketing strategy?
Assemblo is a full-service marketing agency based in Melbourne and we know exactly how all the algorithms work, and what digital strategies your business should be leveraging to grow your brand, engage customers, and convert leads to sales.
To chat about marketing strategy or any other aspect of digital marketing give us a call on (03) 9079 2555 or drop us a note via the contact form below.