Videos are entertaining, informative, and require minimal effort to consume. That’s why they’re proving to be effective in social media advertising.
After a long day of work, after the kids have been put to bed, and the kitchen cleaned up, when your brain is done for the day and you just want to chill, what do you do?
If you’re like most people, it’s not pick up a book and read a few chapters, it’s snuggling up on the sofa, turning on Netflix, and making the pledge to yourself that you’ll only watch two episodes tonight.
Videos can be entertaining, informative and educational, and require minimal effort to consume. They’re a great way to pass the time on your commute, or while waiting in line.
All this explains why Facebook video ads are proving to be the most effective approach to social media advertising.
What are Facebook video ads?
Facebook video ads are paid posts on Facebook that feature videos rather than the traditional picture and copy posts we’re used to seeing.
Where your post is placed on Facebook feeds depends on your budget and your marketing strategy.
Video is more engaging
They say a picture tells a thousand words. Well, if that’s true, a video tells a million.
Movies uplift us; they make us cry; they stay with us long after the credits roll. When was the last time you cried over a blog post?
Video engages on a deeply emotional level. We identify with the people we see; it feels like a conversation. Facebook video ads reach potential customers on an audio and a visual level, in a way the written word is unable to.
From a marketing perspective, Facebook video ads have been proven to grab the attention of possible leads and stop them from scrolling further, providing an opportunity to address the three questions all marketing campaigns must address: What is the issue the viewer is experiencing? How can your business help? And why is your business the one to resolve the problem?
Video ads can reach a bigger audience
While most businesses say that Facebook is an important part of their marketing strategy, did you know that organic posts only reach about 16 per cent of your followers?
Paid Facebook video ads allow you to put a figure on how many people you want your post to reach. It also allows you to specify what area they live in, their gender, and even their interests.
That means more viewers, and the viewers most likely to be interested in your product or service.
Video ads double results
Of course, getting your post in front of eyes is only the first step – what you want is to convert viewers into customers.
There’s been a mountain of research done into the conversion rates of images versus video, and the staggering result across the board is that video has double the click-through rate (CTR) of images. Think about that for a second.
And it gets better – companies are reporting conversion rates of 20-30 per cent more with video ads. That’s a 20-30 per cent increase in actual sales.
You’re missing out if you don’t use video ads
Facebook video ads feed every level of the sales funnel – from interest, to awareness, to consideration, to sale – and not seizing this opportunity means you’re missing out on attracting leads to actual sales conversions.
Assemblo is a full-service marketing agency based in Melbourne, that understands the nuances of social media marketing, and how to leverage them by creating assets that increase lead generation and sales conversions.
To find out how we can help your business, give us a call on (03) 9079 2555 or send us a note via the contact form below.