The Brief And Our Approach
Based in Camberwell, Paper Republic stock an impressive range of speciality papers, stationery, archival and presentation products sourced from Australia and abroad.
To help with their launch, Paper Republic approached us to establish a memorable brand that better reflected their store, and then set up a digital presence, including a website, email, and other marketing support.
In re-branding Paper Republic, we put emphasis on the unique, high-quality leather and paper products sourced from across the world. The Art Deco globe set against a striking textured colour palette grabs the viewer’s attention, and reflects the quality focus of the brand.
We also rolled out a mobile responsive website for Paper Republic, and set up the foundations to shift towards an e-commerce solution in the next phase. The site allows Paper Republic to share and promote their latest products and artists’ features. The brand was rolled out across signage and other collateral, and digital marketing platforms were set up to help promote Paper Republic.
Since launching, Paper Republic continues to be extremely busy. Customers love the new-look brand, and Paper Republic are now well placed to move to the next stage in growing their business.