To help with their launch, Paper Republic approached Assemblo to establish a memorable brand that better reflected their store, and then set up a digital presence, including a website, email and other marketing support.

In re-branding Paper Republic, we put emphasis on the unique, high-quality leather and paper products sourced from across the world. For the logo, the Art Deco globe set against a striking, textured colour palette grabs the viewer’s attention and reflects the quality focus of the brand.

Paper Republic sources unique products from around the world showcased in store through incredible merchandising – to tell this story we filmed video in-store, which were used for both cinema and online advertising.

We also rolled out a mobile responsive website for Paper Republic, and set up the foundations to shift towards an e-commerce solution in the next phase. The site allows Paper Republic to share and promote their latest products and artists’ features. The brand was rolled out across signage and other collateral, and digital marketing platforms were set up to help promote Paper Republic.

Since launching, Paper Republic’s store continues to be extremely busy. Customers love the new-look brand, and Paper Republic is now well placed to move into the next stage of growing their business.

See the Paper Republic website here.