How to set SMART goals for marketing
As businesses are discovering, setting goals alone will never achieve maximum impact – what you need are SMART goals.
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What is brand experience?
Brand experience refers to the way a consumer feels when interacting with your brand. Here’s how you can nail it in your marketing.
What is a call to action and why is it crucial in marketing?
If you want your marketing efforts to have impact, you need to master the call to action. Here’s how it’s done.
Social proof: what is it and how to use it in marketing
Here’s what social proof is, and how you can harness it to grow your brand and increase the effectiveness of your sales.
5 sure-fire ways to increase your website conversion rate
There are a few simple steps you can do right now to dramatically increase your website conversion rate. Here’s what you need to know.
5 new Instagram features marketers should be using
Instagram has changed some of its features which may influence how you use the platform as a marketing tool. Here’s what you need to know.
How to supercharge your SEO success in 2022
There are a few tricks that can really supercharge your SEO and put you ahead of your competitors. Try these tips.
What is brand awareness and how do you build it?
It’s that most desirable of marketing aspirations, when with just a glimpse of your brand, a person knows who you are and what you offer.
Why email newsletters (EDMs) are crucial in your marketing mix
Email newsletters (EDMs), continue to be streets ahead of other digital marketing assets as an effective, cheap and easy way to target customers.
What is a social media strategy and why is it important?
Truth is, the most effective social media campaigns owe their success to the strategy that sits behind them.
AI in marketing: how marketers can benefit from artificial intelligence
Businesses big and small are discovering that artificial intelligence marketing can significantly boost campaigns and grow profits.
Lead generation: 5 genius ways to create new leads for your business
Learning to stand out in a noisy crowd can be tricky, but here are five sure-fire ways to increase leads for your business.