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Do you know what’s the best and most effective tone of voice to use in your marketing or how to develop it? Here are some tips.

Tone of voice describes how you communicate with your customers, and it has a specific role in marketing. Here’s what you need to know.

It should come as no surprise that one of the most effective ways of marketing a brand is to humanise it. Here’s how it can be done.

Indirect marketing involves no hard selling, no promotional codes, and no one-time offers. So how does it work? Read on to find out.

Direct marketing describes marketing activities that speak straight to a person with a strong call to action, and leads to breathtaking results.

There’s a new kid on the block and he’s boosting sales and brand awareness on a scale rarely seen in marketing. His name is short-form video.

There’s one area of AI that marketers are enthusiastically embracing because of how it can support marketing strategies and campaigns.

SEO and content marketing are both essential in an effective marketing strategy but are the most powerful when they work together. Here’s why.

Sales and marketing are two very different activities, but they work together to support each other. Here’s how.