The benefits of bidding on your own brand in AdWords
If you want to level up your website’s SEO performance, then you should start running a pay per click (PPC) advertising campaign on your brand name. […]
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Why you’re using Instagram the wrong way to market your business
Instagram is a darling of the social media world, however some businesses have struggled to gain tangible results from the popular app. Here’s why. There’s no
Four-day work week boosts staff work-life balance at Assemblo
As the business community debates the merits of this four-day work week, the team at Assemblo have discovered many benefits to this modern way of working.
How running variants of ads can refine your marketing messaging
If you want to get the most value out of your advertising dollar, testing different ads will help you find the messages that resonate best with
The dangers of only focusing on social media for marketing your business
Social media has fundamentally changed the way businesses reach customers, whether it’s raising awareness of a brand or promoting a new product or special offer. The
How to create an article or blog post publishing schedule
If you’ve created your own content marketing plan, the next step is to set up an article publishing schedule to keep you on track and accountable.
What is a marketing persona and how can it refine your audience targeting?
When you’re trying to understand your customers, marketing personas can help you paint a clear picture of who they are and what they want. Most businesses
5 simple ideas for effective email segmentation
Splitting your email database into segmented lists allows for more personalised emails, resulting in better customer engagement. Is your business growing? Are you getting more email
3 tips for reviewing your marketing budget
When your marketing strategy reaches the end of its calendar year, it’s time to review your results and set your marketing budget for the year ahead.
How to unlock content demand in a new era of marketing – 3 takeaways from #digitalks
Creating quality content is imperative for businesses and marketers today, as consumers face an indistinguishable sea of content. Speaking at a recent #digitalks event in Melbourne,
How to better reach your target audience
Taking a one-size-fits-all approach to your marketing can be costly and inefficient, so it’s crucial that you target the right audience. Your product or service may
How to develop effective marketing goals
Too often business owners focus solely on the day-to-day operations and fail to set effective marketing objectives that drive real growth. Carving out time to sit