Holistic marketing is much like the human body of your marketing efforts, and there are several benefits in taking the holistic approach.
If you asked a human body what its goals are, chances are every organ would say something different.
Your lungs will say it’s to bring oxygen to the body; your heart would say it’s to pump essential nutrients to every part of the body; your liver would say it’s to cleanse your system and make sure last weekend’s big party at the winery doesn’t cause serious harm.
Yet, as a whole, the point of every organ in the body is to keep us alive for as long as possible.
Holistic marketing is much like the human body of your marketing efforts, and there are several benefits in taking the holistic approach.
What is holistic marketing?
Holistic marketing is a marketing strategy that considers the whole of a business and the entirety of its marketing activity.
It defines a shared aim and purpose and brings every piece of marketing underneath its umbrella.
A holistic marketing strategy brings together every arm of the business, each with its own goals and marketing activity, to work collaboratively in order to create a unified marketing strategy and stronger brand.
Why is a holistic approach to marketing beneficial?
There are several benefits in taking a holistic approach to marketing, including:
Integration
A shared aim and vision across your business means all the parts of the machine are working together.
It means that one part of the business can build on the work of another; one part can leverage the work being done by another.
By having all marketing efforts working together, a holistic marketing strategy can also reduce time and money spent on individual campaigns.
Cohesion and consistency
Brands are complex beasts with many moving parts.
Your brand may encompass several services or products that need to be marketed to specific groups quite differently, highlighting a variety of emotional responses and calls to action.
A holistic marketing strategy pulls all these aspects together under the one umbrella, united in common outcomes and plan to achieve the goals.
This eliminates any conflict in messaging and creates a single, unified brand, which is stronger. This reduces confusion or wishy-washy brand identity.
Results
Holistic marketing is responsible for elevating brands, like Apple, to mega brand status, but for small or medium-sized businesses with less loftier aspirations, it’s just as important.
A holistic marketing strategy creates a stronger brand – one that customers know and trust, which can lead to real bottom line results.
Creating a holistic marketing strategy
Developing a holistic marketing strategy is not always easy, especially if your business has more than one offering, product or service, and even more so if different departments have been managing their marketing individually for some time. That’s when you need a professional holistic marketing strategist to work with you.
Assemblo is a full-service marketing agency based in Melbourne and we’re experts in working with clients to develop tailored and holistic marketing strategies.
To find out how we can help your business, give us a call on (03) 9079 2555 or send us a note via the contact form below.