The Brief And Our Approach
The Switch Report is an online publication focused on promoting and encouraging sustainable business and practice in Australia.
The site was relaunched in 2014 with a focus on original, engaging opinion pieces, interviews and other compelling articles. The site features a full reactive design and on-site banner advertising through DoubleClick for Publishers. The site is integrated with email marketing, is search indexed and supported by SEO activity, social media activity, online advertising and PR activity.
The site features a unique implementation of Google DoubleClick for Publishers to work with its fully responsive design. The site detects the user’s device, and serves appropriate banner ad sizes based on this initial load. This enables The Switch Report to provide all the benefits of a fully responsive news site.
Relaunching in September 2014, the new site has experienced a 600% increase in monthly traffic, increases in social media engagement on Facebook and Twitter, and the site has received a lot of interest from prospective advertisers.
Become part of the switch today and check out The Switch Report.