Yarra City Council is a local council in Victoria. Yarra’s suburbs have a rich and varied history which is reflected in the city’s built form, natural environment and diverse community composition.
In the early years, Yarra was much more industrial and was home to many iconic Australian brands such as Fosters Brewery, Heinz, and the Rosella Jam and Sauce factory. The industrial focus has shifted to a mix of residential and retail over the years, as the population and demand for inner-city living has increased.
Assemblo has worked with Yarra City Council to realise digital projects and help support causes and activations.
The City of Yarra council wanted to develop a unique and effective online resource for people seeking information about the Aboriginal history in the Yarra City region, starting with the history of the Wurundjeri people in present-day Fitzroy, Collingwood, Merri Creek and the surrounds. The project sought to provide ongoing value with the potential to grow.
Assemblo worked closely with the council to develop a website that presents historical information and photos, as well as an interactive walking tour of sites of significance in the area.
The mobile version of the website features a live, self-guided walking tour with real-time directions. As the website exists primarily as an educational tool, it behaves more like an interactive kiosk, with a mix of interconnected mediums.
At launch, the site served more than 12,000 unique visitors, with almost 3,000 participants actively taking the online walking tour on a tablet or mobile device. The site continues to average about 2,000 unique visitors every month from organic search.
