The business challenge
Provide a platform and voice for businesses driving real change
Driven by increasing public awareness of climate change, growing demand for renewable energy solutions, and government initiatives such as renewable energy targets and financial incentives, sustainability in Australia was at a tipping point in 2010. Businesses were beginning to explore sustainable practices to reduce their carbon footprints, while consumers were seeking actionable information on adopting eco-friendly lifestyles.
Despite this momentum, the media landscape lacked a dedicated, comprehensive platform to unify these efforts. Coverage of sustainability topics was scattered across general outlets, leaving a gap for in-depth insights, success stories, and accessible resources tailored to the needs of businesses, policymakers, and environmentally conscious individuals. This gap represented an untapped opportunity to provide the focused support and information necessary to accelerate the transition to a sustainable future.
The insight
A rapidly growing market sector
Around this time, Australia saw a surge of companies entering the renewable energy and sustainability space, fuelled by government incentives, technological advancements, and shifting consumer expectations.
Solar, wind, and green technology startups were emerging rapidly, offering innovative solutions but often struggling to gain visibility in a competitive and fragmented market. At the same time, consumers and businesses were increasingly motivated to embrace sustainable practices, actively searching for trusted providers and clear guidance on navigating this transition.
This presented a significant opportunity to connect these growing businesses with an eager audience, bridging the gap between demand for actionable solutions and the companies pioneering them. By creating a centralised platform, the market could benefit from enhanced awareness, collaboration, and accelerated adoption of sustainable technologies.
The impact
Assemblo launched The Switch Report as an online sustainability publication to promote renewable businesses and sustainable practices in Australia.
With growing awareness of climate change, the introduction of renewable energy targets, and increasing consumer demand for sustainable solutions, the publication aimed to fill a gap in the media landscape. The Switch Report offers educational content, case studies, and interviews serving as a hub for connecting businesses, policymakers, and environmentally conscious individuals.
Its digital-first approach allowed for cost-effective distribution and accessibility, positioning it as a thought leader in a burgeoning market.
The site has a focus on original, engaging opinion articles, interviews and other compelling content. The search-indexed site is integrated with email marketing and supported by SEO activity, social media activity, online advertising and PR activity.
