The business challenge
Build anticipation for the off-the-plan apartment development
Located just 14km north east of Melbourne’s CBD and neighbouring the expansive Bundoora Park, Parc Vue has been designed by Parc Vue Project Botanic as an architectural response to its idyllic location.
Bundoora combines suburban lifestyle with a natural setting, and Parc Vue was developed to offer inner city living alongside nature.
Parc Vue Project Botanic is a series of premium apartments focused on ammenties and lifestyle in Bundoora, primary focused on retirees and downsizers looking for a lifestyle change.
As a three-stage residential project with a hotel component, the site needed to act as a master plan showcase for the entire development project.
The insight
Retirees don’t want to lose control and space when downsizing
Open-plan apartments were designed to maximise space and natural light, resulting in generous and easy-to-access rooms. Conveniently located to local amenities, Parc Vue Bundoora is close to shops, cafes and big brand retailers.
To promote this project, Future Estate Group required a digital presence that would showcase the native and natural wonders of Bundoora alongside its modern conveniences and amenities.
The target audience for these premium apartments was empty nesters and retirees, looking to scale down their home and the associated upkeep, but afraid of losing their independance, privacy and control.
The impact
Downsize your home, upsize your lifestyle
Nestled against Bundoora Park on Plenty Road, instead of downsizing, Parc Vue essentially offers residents the biggest upgrade ever to their properties with a huge, beautiful park ground in the own back yard.
The Parc Vue master plan showcases how the property development integrates with the history, beauty and liveability of Bundoora. To illustrate this focus, a white bordered frame sits around the website to draw the eye to the narrative, separating the user interface of the web browser. Images are showcased in carousels, featuring bold photography and illustrations.
Striking typography and illustration inspired by the local native flora and fauna are consistent across all stages of Parc Vue. These elements feature heavily throughout the Parc Vue website, and are brought to life through the magic of HTML5 parallax animation. Users experience this effect while scrolling through the site, making for a more memorable interaction with the development.
The Parc Vue master plan website features lots of intricate details and hidden secrets, just like the physical development in Bundoora. Beautiful transitions and interactive animations keep the site interactive, while the footer teases at the local flora and fauna with random photography hidden beneath the main content.
Each stage of the property development features animated illustrations inspired by their unique brands.
A news section on the site showcases local news and stories, as well as press and media from the Parc Vue development. The site is also integrated with social media.
An interactive map of the local area allows users to explore the region on desktop and mobile alike, with filters to show key attractions and amenities.
The site is built on a customised WordPress backend, making it easy for the client to maintain and update the site as the project evolves. The site integrates with detailed analytics tools to make it easy to see what users are doing and how they’re interacting, creating a strong base for ongoing marketing activity.
Further supporting the project, we worked closely with Future Assist Group and their other partners to create a rich social media calendar and print publication showcasing the lifestyle of the area to prospective buyers and generating excitement for the appartments and the surrounding area.