The Brief And Our Approach
Australasia’s leading recycler of mercury and lighting waste, CMA Ecocycle, needed to relaunch their brand following a change of ownership. The business was focused on aggressive growth and a new website and marketing collateral were required to reflect their market-leading position and increase conversions.
Assemblo developed a responsive website featuring an in-depth news and media section and a design focused on user-experience to funnel leads quickly and efficiently. The site features powerful visuals, enquiry forms and detailed integration.
The site relaunch was supported with the creation of regular, quality articles that were promoted through social media channels and further amplified with advertising on Twitter and Facebook.
Assemblo also worked with CMA Ecocycle to redevelop their sales collateral and presentations.
“Assemblo has helped CMA Ecocycle become Australia’s largest mercury recycler, generating hundreds of qualified leads every month through their marketing activity.”
The relaunched website saw a massive increase in organic (search) website traffic and an increase in qualified enquiries through the site.
Through Assemblo’s marketing activity, CMA Ecocycle’s sales team have experienced a significant increase in brand recognition and, with Facebook advertising reaching more than 20,000 people, an increase in engagement and awareness. Each month the marketing activity attracts high quality direct leads from major Australian and international businesses which has helped to grow CMA Ecocycle’s business across multiple recycling sectors.