The Brief And Our Approach
The City of Yarra council wanted to develop a unique and effective online resource for people seeking information about the Aboriginal history in the Yarra City region, starting with the history of the Wurundjeri people in present-day Fitzroy, Collingwood, Merri Creek and the surrounds. The project sought to provide ongoing value with the potential to grow.
Assemblo worked closely with the council to develop a website that presents historical information and photos, as well as an interactive walking tour of sites of significance in the area. The mobile version of the website features a live, self-guided walking tour with real-time directions. As the website exists primarily as an educational tool it behaves more like an interactive kiosk, with a mix of interconnected mediums.
At launch, the site served more than 12,000 unique visitors, with almost 3,000 participants actively taking the online walking tour on a tablet or mobile device. The site continues to average about 2,000 unique visitors every month from organic search.