City of Yarra: Trains Not Toll Roads

The Aboriginal History Of Yarra

The Brief And Our Approach

The City of Yarra council wanted to develop a unique and effective online resource for people seeking information about the Aboriginal history in the Yarra City region, starting with the history of the Wurundjeri people in present-day Fitzroy, Collingwood, Merri Creek and the surrounds. The project sought to provide ongoing value with the potential to grow.

Assemblo worked closely with the council to develop a website that presents historical information and photos, as well as an interactive walking tour of sites of significance in the area. The mobile version of the website features a live, self-guided walking tour with real-time directions. As the website exists primarily as an educational tool it behaves more like an interactive kiosk, with a mix of interconnected mediums.

Aboriginal history of yarra logo
Aboriginal history of yarra website
Aboriginal history of yarra website videos
Aboriginal history of yarra book

The Results

At launch, the site served more than 12,000 unique visitors, with almost 3,000 participants actively taking the online walking tour on a tablet or mobile device. The site continues to average about 2,000 unique visitors every month from organic search.

Visit the website and take the mobile walking tour.

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