The Brief And Our Approach
The City of Port Phillip encompasses Melbourne’s inner south region, from South Melbourne to Elwood. To encourage people to ride their bikes to work, the council developed the Bike To Work program and approached Assemblo to promote it. One of the biggest challenges we faced was that people found it daunting to ride alongside cars. We worked with the council to develop a campaign to promote workshops and groups in the area that offered training and support for all levels of experience.
Assemblo supported City of Port Phillip’s October 2014 campaign, creating striking, comic-inspired visuals across a variety of mediums including direct mail postcards, posters, social media, and outdoor advertising.
The campaign has a positive response from the community, with high attendance at the Bike To Work events, valuable feedback from participants and a great take up over social media and the website.