The Brief And Our Approach
The City of Yarra runs many events to support the local music scene. Busking in Yarra was an annual event that focused on enriching the streets with quality live music performances. The competition offered lucrative prizes and was sponsored by many local businesses, including Assemblo.
The competition was supported by Assemblo through the creation of a mobile-enabled website where the public could find the location of the many performers and vote for their favourite acts. The site also had a detailed event calendar, a map, social media integration and management, and more. The campaign was supported through social media management and online advertising.